Asian Dictator of Taste prepares for the next season (Fall/Winter 2011).
New Haven Math Club - GANT Rugger Pre-fall 2011
I do find this fashion campaign by GANT really chic. However, people should know the difference between looking smart and being smart. This type of fashion which is called the nerdy, geek or smart fashion is really wearable nowadays, especially for young teenagers and men. Their appearances really shout "Models" (but not in a bad way, although I believe they could have used less obvious-looking models). Anyway this is a big clothing line, their the experts and they know what is best for the brand.
This is what i call fashion as art, and not as money making. I particularly like this collection for the Fall and Winter, because it is indeed giving a definition of the season's harsh weather, through the clothes' texture. The fact that the film tries to highlight the relationship between the architecture of the streets or road is what i find the most impressive. (Probably these collection was inspired by it) Finally, i like the mood of the film because it is calm, not to mention the music used.